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Nw: The firm managing Messi’s lifestyle impress plans to originate on his World Cup success with a Nasdaq IPO

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Messi’s Argentina jersey bought out after the nation’s World Cup hang, with some resellers pricing the iconic blue and white equipment as high as $500.
Image: Julian Finney (Getty Photos)

The firm managing Lionel Messi’s garments and lifestyle impress became once predicament to mark Nasdaq’s first IPO of the year on Friday (Jan. 6), hoping the soccer well-known person’s pretty hide at the World Cup preferrred month will embolden investors. (Change: the IPO has been postponed, with a contemporary anticipated date predicament for Jan. 13).

MGO World, which aptly picked MGOL as its stock ticker, plans to designate 1.5 million shares at $5 every and elevate about $7.5 million at a $66 million market cap.

It’s a lofty aim for the firm, co-founded in 2018 by Argentina-born Maximiliano Ojeda and US dressmaker Ginny Hilfiger, the sister of celebrated dressmaker Tommy Hilfiger. MGO at hide counts finest Messi as its client, which makes its success dependent on the athlete’s performance and enduring collaboration. Even if Messi is the face of his namesake impress, he is no longer a shareholder within the enterprise. As an different, their contract stipulates he receives 12% of sales with a minimum guarantee of $4.2 million over three years.

“Whereas it is our device to pursue development and growth of our impress portfolio one day, we at hide are no longer negotiating or non-public any attainable agreements to add extra sources to the Messi Note in our portfolio right this moment,” MGO wrote in a submitting to the Securities and Alternate Fee (SEC).

MGO furthermore operates in a crowded, aggressive enterprise. The firm itself does no longer compose any athletic instruments, as Adidas holds the only real rights to any Messi-themed shoes or jerseys. Within the SEC submitting, the firm furthermore acknowledges it has but to be winning: “Now we non-public a historic past of working losses and would possibly possibly proceed to incur losses for the foreseeable future. We would possibly possibly no longer be in a situation to generate enough accumulate sales to compose or withhold profitability.”

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MGO Global’s accelerated rise

2018: MGO Global is co-founded by Ginny Hilger and Maximiliano Ojeda, with the aim of leveraging the “fame, celebrity power, and global social media influence of world-class athletes, entertainers, and other cultural icons.”

2019: MGO acquires the Messi Brand, a clothing and accessories line inspired by Lionel Messi, currently the company’s sole asset.

2022: MGO files an $8 million IPO, backed by Boustead and Sutter Securities.

2024: Messi’s current licensing contract with MGO ends, encompassing all of MGO’s current products.

Person of interest: Lionel Messi

Messi’s star power has surely never been stronger. His Instagram post celebrating Argentina’s victory at the Qatar World Cup last month became the most well liked photo within the app’s historic past, receiving bigger than 74 million likes (by comparability, Argentina’s population is 45 million participants). Messi’s house province of Santa Fè seen the sequence of newborns named Lionel and Lionela amplify by bigger than 50% in December when put next to the outdated month, and the soccer vital person is furthermore leading newest polling for the Argentine presidential election scheduled later this year by double digits.

However Messi’s future, for now, appears to live in sports. A free agent this June, multiple retail outlets non-public speculated that Messi is headed to the MLS, as David Beckham’s Inter Miami FC aggressively attempts to designate the seven-time Ballon d’Or winner. Alternatively, after his newest success, some stories whisper Messi is brooding about a one-year extension at Paris St. Germain (PSG), his newest membership, to dash extra success within the UEFA Champions League.

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This yarn has been up to this level with a contemporary date for the IPO, which became once postponed after newsletter.

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